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The Shadow Blog

Where we share helpful tips and advice about virtual assistants for tradies in New Zealand.


Why Social Media is a Game Changer for Your Trades Business

If you're swinging hammers, fixing pipes, or sparking wires, you've gotta get on the social media bandwagon. It’s not as scary as it might sound. We’ve even provided you with some content ideas to get the creative juices flowing!

Here's why diving into social media is a game-changer for your trades business:

1. Visibility Boost

Think of social media as your free marketing service. It's where people hang out, and by showcasing your skills there, you're putting your business front and centre for potential customers to see.

2. Crafting Your Brand

Have you ever wanted to shout from the rooftops about how awesome your trades business is? Social media lets you do just that (minus the rooftop shout!)

3. Connect With Customers

It's not just about posting—it's about engaging. Answering questions, addressing concerns, and thanking customers for their support helps build trust and loyalty, which is important for a trades business in New Zealand, where two degrees of separation is a reality!

4. Establishing Authority

You're the expert in your field, right? Social media lets you flex that expertise. Share tips, tricks, and industry insights to position yourselves as the go-to folks for all things trades-related. And if you ever need a hand in navigating the social media landscape, remember that Shadow Administration offers tailored social media marketing services to support your business goals.

Image of a plant, coffee mug and laptop on a desk. Laptop screen shows social media page for a trades business.

19 Content Ideas to Nail Your Trades Business Social Media

Now, the fun stuff—content ideas to jazz up your social media feed:

  1. Transformation Tuesdays: Before and after shots of your latest projects. Who doesn't love a good glow-up?

  2. Wisdom Wednesdays: Share words of wisdom from your years on the tools. It could be a DIY tip or a cautionary tale—either way, your followers will appreciate the knowledge drop.

  3. Tool Time Thursdays: Introduce your followers to your trusty tools. Show 'em what you're working with and why you're the best in the biz.

  4. Flashback Fridays: Throw it back to some of your favourite past projects. Nostalgia sells, people!

  5. Spotlight Saturdays: Shine a spotlight on your team members. Let your followers get to know the faces behind the work.

  6. Sunday Funday: Share a fun fact or quirky tidbit about your industry. Who says trades can't be fun?

  7. Client Love: Feature testimonials from clients. Let their words do the talking.

  8. Project Progress Pics: Take your followers on a journey from start to finish.

  9. Ask the Expert: Invite your followers to ask you anything. From burning questions to advice, nothing's off-limits.

  10. Local Support Locals: Show some love for your community. Whether supporting a local business or sponsoring an event, share the good vibes.

  11. Caption Contests: Post a funny photo and let your followers come up with the best caption. Laughter is always a win.

  12. Throwback: Share a blast from the past with vintage tools or equipment. Bonus points if you still use 'em!

  13. Safety First: Spread the word about safety tips and best practices.

  14. FAQ Fridays: Answer frequently asked questions from your followers. It's like having a Q&A session every week.

  15. Toolbox Tips: Share tips with your followers, whether it's something seasonal or a trusty trade hack.

  16. Workplace Shenanigans: Capture the funny moments behind the scenes. Because let's face it, working in a trades business can be hilarious sometimes.

  17. DIY Advice: Offer advice for budding DIYers. Share your expertise and save some poor souls from a DIY disaster.

  18. Tuesday Tunes: Ask your followers to suggest your playlist for the day or share what's playing onsite.

  19. Meet the Team: Introduce your followers to your crew. Share fun facts and behind-the-scenes glimpses.

Image of a notebook, coffee cup on a tray, laptop and mobile phone showing social media feed for a trades business.

See, social media is not that scary!

There you have it—19 content ideas to spice up your trades business social media game. Remember, social media is all about connecting with your current or potential customers, so don't be afraid to get creative and have fun with it!

If this all still feels too hard, Shadow Administration offer a tailored social media marketing service, so reach out to us today.