Why you need to be on social media
Let's face it. When you're flat out on the tools, keeping your social media pages up to date probably isn't top of the list.
But these days, people want to see who they're hiring, not just read about them.
Whether you're a builder, plumber or sparkie, being online helps you get noticed, build trust and stay front of mind when people need your services.
Here are five reasons why every tradie should use social media and three simple ways to make it work for you.
1. It builds trust before the first call
It's no secret that a few tradies have given the industry a bad name for being unreliable or cutting corners.
That's why most people check social media before they hire.
When they see photos of your work and positive feedback from customers, it gives them confidence you’ll do a good job.
2. It keeps your name out there
You definitely don't have to post every day, but being active online helps people remember you and what you do.
You could share an update on the work you've been doing, before-and-after photos, or even a great customer review. This lets people know you're still working and available.
When your name appears regularly, you're more likely to be the first tradie they think of when they need one.
3. It shows what you’re like to work with
People want to know what you're like to work with, not just the jobs you've done.
Posting small things like a team photo, a clean worksite, or a job you're proud of gives people an idea of how you go about your work.
It shows you care about what you do, and you're easy to work with.
4. It helps to be part of your community
Social media isn't only for promoting your work.
Being part of local Facebook groups or community pages helps people get to know you in a genuine way.
You can comment, answer questions or join everyday conversations like someone asking where to find a good flat white in the CBD.
Over time, people start to recognise your name and remember you as someone who's helpful and involved.
5. It gives you an edge over others
When people search online for a tradie, they'll usually find a few options.
If your page shows recent work, reviews and a bit of who you are, you'll stand out straight away.
It shows you take pride in your work and makes it easier for people to choose you.
3 easy ways to get started
1. Share your work as you go
You don't need professional photos or fancy gear. Just share what you're already doing.
Before-and-after photos, short clips, or a quick job update work well. People love behind-the-scenes, or seeing a day in the life on site.
Keep it simple and real. That's what people like to see.
2. Use what you already have
You've probably got plenty of content sitting on your phone right now.
Finished jobs, team photos, customer feedback or even small wins all make great posts.
You don't have to overthink it. Just post a few things that show your day-to-day work.
3. Plan ahead so it's not a hassle
Block out a few hours each month to get your posts sorted. It's easier to do it all at once than to come up with ideas each week.
Free tools like Meta Business Suite make it easy to plan and post to Facebook and Instagram at once.
If you'd rather hand it over, Shadow Administration can take care of it for you so it actually gets done.
Need a hand with your socials?
Keeping your social media active doesn't need to be hard work.
Shadow Administration helps tradies across New Zealand with practical marketing, including social media management and content creation.
